Tweets of the Week: Thoughts on social media, marketing, Andrew Mason and, of course, the “sequester.”  And what if Ferris Buehler worked for Marissa Mayer?

The trick is that many orgs know they need to do “social” stuff. Few know they need/want culture change.

Use of personal data: are we happy to disclose our info if we know it'll be used to provide a better service the next time we engage?  

Twitter Ad success: Include a strong, tailored call to action. Make it easy! Reports & charts don't hurt, either

You need to be prepared and willing to keep up with increased engagement when you launch a Twitter Ad campaign.

It's dumb when smart people go out of their way to be difficult to work with.

#sequester? I don't even KNOW her!

As you build business, make certain all venues complement one another and support your core business.

There’s a big difference between informing people of events & beating them over the head with endless promotion.

Ranting is not the same as debating - an important lesson in the age of hyper-social-networking :)

"I'm gonna quit #Facebook," said no smart marketing person ever.

When dealing with difficult people be clear, concrete, honest forthright. Listen closely, there might just be a useful clue

You don’t want customers to stay with you just because it's easier. You want them to stay because they want to. Because you are that good!

What's one customer worth? If you lose one, multiply one customer's annual #sales volume x 20 years! Wow!


In the event of a negative performance review, tell the boss you've been intentionally doing a poor job cuz compliments make u uncomfortable


New Movie Idea: "Ferris Buehler Works From Home"- Ferris works for Yahoo. Spends his day fooling @marissamayer into thinking he's sick.

Many working from home today due to the storm. However, all@Yahoo employees are expected to report to their desk by 8:30.

BREAKING: Yahoo! CEO Marissa Mayer has banned employees from taking phones to the restroom, for fear of remote working taking place there.

The most important job of management is to identify and reduce the gap between achievement vs full potential. 

Should uncertainty exist about joining forces with a company, try to meet executives before you agree to maintain integrity.

I hope there's a touchscreen app for google glasses

This year, 60% of US social network users will come in via mobile phone 

Just witnessed a mobile web app built in 20 minutes. Pretty cool stuff. 

Stats suggest “iWatch” is the new web catnip. That and “Google Glass”.

Sequest out. 

Gene Marks owns the Marks Group PC, a ten person sales and marketing technology consulting firm outside of Philadelphia that serves more than 600 small and medium companies around the country.

Gene Marks CPA is a small business expert and analyst and the author of five best selling books on business management including "The Manufacturer's Book of Lists," "In God We Trust, Everyone Else Pays Cash" and "Outfoxing The Small Business Owner."

Gene is President of The Marks Group PC, a ten person technology and management consulting firm that serves more than six hundred companies around the country.  Gene was formerly a senior manager at the international accounting firm of KPMG. You can follow him on Twitter @genemarks.