Published December 27, 2010
The social media landscape has become crowded, and standing out is certainly no easy task. To find out more about standing out and creating a brand in cyberspace I decided to reach out to personal branding guru Dan Schawbel. In my conversation with Schawbel he stated that your brand is “what makes you special and stand out from the others.” Considering there are over 500 million users on Facebook, over 100 million on Twitter, and roughly 85 million on LinkedIn, having a stand out brand can be a challenge.
When it comes to the social media world, Schawbel believes “you have to have a presence and a message that creates visibility, because visibility creates opportunity.” Schawbel went on to tell me that “the online world is the global talent pool” and having a solid brand message is critical to standing out in that pool.
So, I asked Schawbel to share the five most common mistakes people make when trying to build their personal brand in the social media world.
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Michael “Dr. Woody” Woodward, PhD is a CEC certified professional coach who holds a PhD in organizational psychology. Dr. Woody is founder of the consulting firm HCI and author of the new book The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy.