Published February 27, 2012
If you have a knowledge of all things technological and can solve any computer problem you encounter, you might think about turning these skills into profit. Starting your own computer troubleshooting business may sound like a walk in the park, but there is far more to consider and plan for than you might think. A true passion for technology and determination to succeed are critical to the success of a tech support startup, but you’ll also need to take the proper measures to help improve your chances of success. Here are five important considerations to make when starting a computer troubleshooting business.
You might be the greatest computer expert in town, but without the proper qualifications, your reputation will mean little. By achieving an A+ certification, you will demonstrate to potential customers that you offer a competent and qualified tech support service. This test will also ensure that there are no significant gaps in your knowledge.
Additionally, you’ll need to acquire the appropriate business permits in order to operate legally. Types of business entities for troubleshooting services can vary, but the two most common are Limited Liability Companies and sole proprietorships.
Devise a business plan
Whether you’re starting your business from your bedroom or an office, you’ll need to draw up a clear and focused business plan. Deciding on a mission statement will help provide your business with some direction, while short and long-term financial projections will enable you to prepare and budget for the future. It may also be wise to draw up a marketing and advertising strategy, and take account of the current market and local competition.
Make House Calls
These days, competition is stiff between computer troubleshooting services. To complicate matters, many large electronic and retail outlets have set up their own in-store tech support services. One great way to beat this competition is to make house calls. Oftentimes, people need their computers repaired quickly, and may not be able to reach the store or fix it under guidance from a phone support service. By making house calls, you can increase your profits and offer a quality of service that may be unavailable elsewhere.
When deciding on how much to charge for you services, it’s important to offer competitive rates, without underselling yourself. An easy way to determine a fair price is to check the price of your local competitors online or inquiring in your local electronics stores. Try to set your prices for each service slightly lower than your competitors in order to entice new customers.
Once you’re ready to begin operating, it’s time to begin advertising your business. You could distribute flyers and leaflets around your local area and place posters on public bulletin boards and store windows. Print out business cards and hand them into office buildings and stores, and perhaps include an incentive, such as a discount, to first time or returning customers. Online classified ads and forums are easy and cheap ways to gain extra exposure for your business.