Marketing & Sales
When unveiling a new product, sometimes less is more, new research suggests.
Several years ago, "content is king" became the battle cry of marketers everywhere. Content marketing has come a long way since then, shifting from the occasional on-the-side...
In the social media age, companies have the opportunity to tap into the networks of influential individuals and turn those people into powerful brand advocates.
Your company name will get used more and last longer than any other investment you make in your business. It’s important that you get it right the first time.
"There's no such thing as millennials." This bold proclamation by ad intelligence firm Exponential Interactive at Advertising Week outrage from marketers who have made careers...
While email remains king in the types of digital marketing businesses find successful, other tactics are quickly closing the gap, new research finds.
Some entrepreneurs may think that unique and never-before-seen products are the only ones that will succeed, but an innovative new solution to an old problem may outsell even...
More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50 percent of people who make local...
"The customer is always right." Despite this universal tenet of customer service, the truth is, making customers happy is not the result of a one-size-fits-all approach.
Potatoes are cheap to buy and profitable to sell -- and they're quickly climbing the trendy food ladder.
Ten entrepreneurs share the events that have actually helped them connect with new clients.
They’re the clients you love to work with because they pay on time, compliment your work and amplify the creative energy. There’s just one problem: They also take a ton of your...
Consumers in the digital age expect options when they shop, and if you're not offering those choices, your customers may pass you by for a more tech-savvy competitor.
Do online distractions validate all the naysayers who claim that entrepreneurs shouldn’t be on social media?
Customer loyalty in the travel industry is not what it used to be. With increased transparency on comparative prices and easier access to booking tools, travelers are...