It can happen to any business of any size: A customer isn't happy with your product or service and decides to express his or her displeasure, and once this happens, it's pretty...
While it may get under the skin of your competitors, guerrilla marketing has the potential to pay off in a big way.
Eleven entrepreneurs share their top tips for keeping customers happy.
Today, a growing number of companies are choosing a more seamless, natural approach by creating and running aptly named 'native ads.'
Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of...
New Twitter ad campaigns are helping small businesses get the most bang for their buck.
Being a customer service representative in the digital age is both a blessing and a curse.
As your business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand.
According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of...
Though they might not do much for employee morale, narcissistic CEOs can do wonders for companies' bottom lines, new research finds.
You may only think of Instagram as a place to edit and share snapshots of your fancy vegan lunch or your adorable new kitten, but the photo-sharing app can be highly useful...
When it comes to pricing strategies, small businesses can learn a lot from their larger peers.
Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms,...
Growing Your Business
Oreo is one of the most ubiquitous brands on the planet. In this humble cookie lies a few powerful lessons for small business owners
With so much competition in today's marketplace, it can often be a challenge to turn first-time customers into repeat customers.