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RIP hashtags? And how many eggs are in your basket, really? Here are some of the LOL-inducing, insightful and character-limited words of wisdom that helped me run my business this week.
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On New York’s Long Island, Long Beach businesses struck by Superstorm Sandy say they haven’t received loans to rebuild – and the summer season is up in the air.
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Selling a good product or service is no longer enough to attract today's socially conscious shoppers, new research shows.
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With every sale, startup Harry’s supports a nonprofit that helps veterans readjust to life after war. Andy Mayfield and Jeff Raider (also of Warby Parker) explain why social entrepreneurship is so...
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If you are looking for the next big thing in marketing, might I suggest you take a look in the mirror.
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Days before Memorial Day weekend, small business owners along the Jersey Shore worry about a dampened summer season. But optimism prevails, as some finished rebuilding just in time for the first...
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Is it important for online retailers to have brick-and-mortar storefronts? The founder of Warby Parker thinks so – and explains why to Inc.com.
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Is it important for online retailers to have brick-and-mortar storefronts? The founder of Warby Parker thinks so – and explains why to Inc.com.
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Smartphones are living up to their name — at least when it comes to educating customers in their shopping decisions.
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It seems like common sense: customers want the best services possible for the lowest price available. But The New York Times argues that in some cases, customers actually want higher prices.
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Would you be good at the game: ‘What was your longest work week ever?’ And what exactly is the criteria for winning? Here are some of the LOL-inducing, insightful and character-limited words of...
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A new survey says prom spending has increased 33% since 2011. But not all small businesses are feeling flush with prom-season cash.
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Reality show entrepreneurs and business owners, from Richard Blais to Rosie Pope, share the biggest mistakes they made on camera.
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From Duck Dynasty and Dance Moms to Cake Boss and Counting Cars, small businesses are dominating reality TV. Stars from “Million Dollar Decorators,” “Pregnant in Heels,” “Life After Top Chef” and...
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I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.
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Scottsdale’s Amy’s Bakery has been making the news for its over-the-top response to critics online. Aside from being hilarious and cringe-inducing to read, Forbes believes there are actually some...
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Should small businesses be run more like successful tech startups? That’s what serial entrepreneur Steve Blank thinks. But MIT professor Fiona Murray disagrees – and says running small businesses...
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NBC announces Seth Meyers will be the new ‘Late Night’ host, following in Jimmy Fallon’s footsteps. Branding and marketing expert Cliff Courtney weighs in on the promotion, and the lessons for how...
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Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.” Entrepreneur.com asks -- emotions aside -- whether this...
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Tweets of the week: When is the right time to celebrate progress? And some good news for professionals “in it” for more than the money: here are some of the LOL-inducing, insightful and...
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Young entrepreneurs, scientists and activists are flocking to crowdfunding sites, from a group of 12-year-old girls photographing Earth from space to an award-winning iPhone case designer.
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Anyone not sold on the merits of real-time marketing should look no further than this year's Super Bowl. A simple tweet by Oreo during the 34-minute blackout in the Mercedes-Benz Super Dome...
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As more small businesses begin to utilize mobile technology and social media marketing, location-based marketing is taking a backseat.
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Building a following on Twitter can be a challenge for businesses, but new research may have unlocked the secret to gaining Twitter followers.
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If your business is targeting mothers online, you'd better have a social media marketing plan. At this point, it’s practically unheard of for moms not to use social media. But you need to be...
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Experts Cliff Courtney and Allen Adamson weigh in on how to make your company’s brand as tough and successful as the “Iron Man” franchise.
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A good name is one of the most important marketing tools in your company’s arsenal – so it’s important to make the right choice.
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Entrepreneurs share their best tip for writing press releases that are successful in getting their companies noticed.
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Small business owners put their money where their mouth is when it comes to supporting other small businesses, a new study finds.
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The price you decide to charge for your products or services can make or break your business.
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Every size company needs repeat business, but for small companies it is essential.
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Branding experts weigh in on Beyonce’s ban on concert photographers, after unflattering Super Bowl pictures went viral on the web. Is it possible to cross the line when it comes to your brand?
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Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering...
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Here are 7 tech gadgets we may see come to life in 2013, as well as a guide to making the most out of YouTube marketing. Plus, see how one small chain plans to take its products to a national...
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If you’re hoping to woo true environmentalists with your green products or services, you should aim for social media tactics that target younger people, who have larger social circles and are more...
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It’s Earth Day! In today’s roundup, we’ve got five tips that will make your business a whole lot greener. Plus, strategies for increasing sales and becoming a savvier international company.
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Calling all tree huggers, environmentalists and children of Mother Earth: Today (April 22) is Earth Day. And while many folks will spend this day picking up litter on the side of a highway or...
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A new study from Manta shows half of U.S. small business owners plan to invest more time in social media efforts, despite the fact that 60% haven’t seen any benefits from social networking.
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Are you closing your eyes and hoping your marketing plan will work itself? Well you better take a look, asap.
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When you commit to marketing your business consistently over time, you begin to benefit from something very similar to compound interest or the snowball effect.
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Having customers who are also Facebook fans are more valuable to retailers than those shoppers who aren't as social media savvy, new research finds.
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Facebook still may be the king when it comes to social media marketing for small businesses, but other social networking sites are making significant gains among small businesses owners and...
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Beyonce’s summer ads for H&M have already made a splash. But who wins more from the connection – and what can you learn from the partnership for your business marketing?
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Just when you thought that there's nothing new to discuss about JC Penney, they go and change up their marketing strategy yet again.
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Many small businesses do not have the luxury of bathing their brand in a 7-figure marketing budget. So when entrepreneurs spend money, they want to be able to sleep at night knowing that their...
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Lulu Frenchie is changing the face of advertising by turning sunglasses into billboards.
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Find out how airlines’ frequent-flyer programs could help your business, what a successful Facebook page looks like and whether big-ticket clients are worth it in the end.
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Opinion: Beyond expert reviewers and mass review sites, potential buyers want to hear qualitative feedback from their peers.
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It’s the start of a new week, and the beginning of a new month. Here are some ideas from around the web on how to improve your marketing strategy, hire successful employees and keep your data...
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