Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?
The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.
Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.
Check out this infographic to figure out exactly what your logo's colors are telling potential customers--and see cool stats and factoids about today's favorite brands.
Kate Taylor is a staff writer for Entrepreneur.com.
This post originally appeared at Entrepreneur. Copyright 2014.