OpenView Marketing Labs just announced the winners of its B2B Oscars, a competition aimed at highlighting the best marketing videos of the year from B2B companies.

Here’s a look at the videos that topped the list:

  • 1Intel’s “Look Inside, Jack Andraka”

    Intel’s video took the prize for best viral video, and has over 2 million views, according to YouTube. The video features the true story of 15-year-old Jack Andraka, who won the grand prize at the 2012 Intel International Science and Engineering Fair after inventing an early detection method for cancer. Tip: Don’t watch if you don’t have tissues handy.

  • 2Lattice Engine’s “Predictive Lead Scoring Overview”

    Predictive marketing and sales analytics company Lattice won the prize for best explainer video. The New York-based company merges bubbly animations with clear explanations in its video to help break down complicated concepts regarding data science.

  • 3Wistia’s “2013 Rap Up”

    Professional video hosting startup Wistia knows the video space well – and it shows. Its impressively edited “rap” video won the prize for best culture video. And the song is surprisingly catchy, consider yourself warned.

  • 4Salesforce’s “Leviev’s Success Story”

    According to OpenView, Salesforce takes customer testimonial videos to a whole new level with this video – and it’s hard to disagree. With this video featuring jewelry company Leviev, Salesforce is able to elegantly show how its products can help smaller businesses succeed. It won the best-customer-success-story title.

  • 5ExactTarget’s “100 Inspiring Subject Lines”

    Salesforce subsidiary ExactTarget also nabbed a prize, for best call-to-action video. The digital marketing company’s video featured some catchy subject lines, which OpenView says gives viewers “a compelling taste of what to expect when they click.” Do you agree?

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