Small business spotlight: ClickFuel

Who: Steve Pogorzelski, @ClickFuel

What: Software that tracks online marketing spending for small and medium businesses

When: 2008        

Where: Boston, Massachusetts

How: ClickFuel provides a cloud-based dashboard that allows small and medium business professionals to track the effectiveness of marketing spending, from Facebook ads and search engine optimization efforts to email and digital display ads. ClickFuel works with 30 partners – including major newspaper publishers, ad agencies and internet portals – that distribute ClickFuel’s services to 300.000 small and medium businesses, says CEO Pogorzelski.

The information provided by ClickFuel’s dashboard allows businesses to analyze the success of their marketing efforts and make spending decisions geared toward earning the greatest return on their investments in marketing. Pogorzelski says that ClickFuel stands out from its competitors thanks to the depth of the data it provides, as well as its innovative business intelligence tools.

Quote from the CEO: “We realize that the small and medium business professional wears many hats, is time-starved and is task-focused. In order to succeed, our tool has to be very intuitive and very easy to use.”

We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business Spotlight.

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