When it comes to pricing strategies, small businesses can learn a lot from their larger peers.
With so much competition in today's marketplace, it can often be a challenge to turn first-time customers into repeat customers.
It is one of the great ironies of the marketplace; a small business in danger of failure as a result of extreme success. Here is advice on managing cash flow.
Going above and beyond for your customers doesn't always pay off, new research finds.
When spending top dollar to have a celebrity endorse a product, a business better make sure the endorsement will resonate with consumers. ...
In sales, there is a big difference between finishing first and second. First-place finishers make the sale and pocket the money, while second-place finishers leave empty-handed.
Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your...
Whether it’s a rebranding of the company’s name or logo, the addition of a new product or service or an effort to boost sales, when done right it can help you gain a competitive edge or grow a...
According to the National Federation of Independent Business, spending growth and sales expectations were weak in June.
Your small business is now operating in a new age where customers rule.