Here are some tips to help small business owners plan for the summer months.
Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.
Not all negative reviews have the same damaging effect, new research suggests.
A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.
No matter how attractive the product, a plan to make money in consumer goods must have the following three components.
Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the...
If you’re whining to yourself that it takes more time than you’ve got to put more attention on customer service, think how much energy you put into finding new customers.
What about your team? Don’t they deserve honors? Yes, it’s quarter-end, and salespeople are fiercely working to make it to the President’s Club. So take a minute, look around, and consider who...
Feel like your business is a bit behind in the social media sphere? Shake up your strategy with these different ideas.
Most of your time should be spent building relationships with your target audience, including your current users or customers. Make sure you listen to this group.