Most companies would do almost anything to get a loyal customer. But that loyalty can turn into a huge liability. A disaster waiting to happen.
Don't make this mistake when trying to sell your product.
No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and...
Giving a thoughtful gift to your clients is a great way to show your appreciation of them, as well as put a smile on their faces.
You must have a unique quality or expertise to separate your business from the competition.
Nothing hurts revenues (and egos) more than getting carved up by the competition. One day you’re gobbling up business like hickory nuts, and the next day —WHACK!—you’ve been roasted and toasted and...
As a small business owner today, it’s easy to get caught up in technology that you forget your biggest advantage as a small business: you and your staff.
Networking. Everyone does it — but how do you really win at it? Although Woody Allen was credited with saying that “showing up is 80 percent of life,” it’s that final 20 percent that really makes...
Entrepreneurs often struggle when they start doing cold calls. They hate calling others to drum up business and they’re not good at it, either.
When small business employees say no problem to a customer instead of you're welcome, it's a serious problem that over time could be the equivalent of a business death wish.