Here are some tips to help small business owners plan for the summer months.
Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.
Not all negative reviews have the same damaging effect, new research suggests.
A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.
No matter how attractive the product, a plan to make money in consumer goods must have the following three components.
Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that...
Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the...
Irvine, Calif.-based startup Weedmaps, the self-proclaimed “Yelp for marijuana,” is eyeing a major ad campaign in New York to push legalization.
As the song from the musical Oliver! exclaimed, “Food, glorious food…” Americans love food—eating it, manufacturing it or selling it. So if you’re in the food business—or want to be, check out the...
When it comes to branding, you may think you know how you come across, but do you really? Here is one entrepreneur’s story about the day a video shoot went bad, and the lesson learned.