Halloween is fast approaching, and this year the holiday is more popular than ever. Research from the International Council of Shopping Centers (ICSC) forecasts that total Halloween spending this...
Small Business Saturday has become part of the Thanksgiving holiday shopping weekend, as a way to help local shops compete against the big-name Black Friday and Cyber Monday giants.
In the social media age, companies have the opportunity to tap into the networks of influential individuals and turn those people into powerful brand advocates.
Your company name will get used more and last longer than any other investment you make in your business. It’s important that you get it right the first time.
Sometimes, mobile ads don't appear correctly. Other times, they don't appear at all. Small businesses can't afford to deal with these nuances. Google aims to change that.
Some entrepreneurs may think that unique and never-before-seen products are the only ones that will succeed, but an innovative new solution to an old problem may outsell even the most hyped-up...
The holiday season is expected to bring retailers a bit more joy this year, especially those who provide shoppers with the online experience they're looking for, new research finds.
Potatoes are cheap to buy and profitable to sell -- and they're quickly climbing the trendy food ladder.
You may be reluctant to get involved, but if the controversy aligns with your business and you truly feel strongly about it, experts say by all means jump into the conversation. But first know this.
Today, a growing number of companies are choosing a more seamless, natural approach by creating and running aptly named 'native ads.'